case studies

these are from my graphic design days. i figured since
everything’s already written down, i might as well share.

lead

Brand Identity · Web Design · UI/UX · Iconography · Toolkit · Slide Deck Templates · Print · Wireframing

LEAD implements restorative justice by building a non-punitive, community-based system of response.

I collaborated with a team to pivot to a new brand identity that encapsulates their reimagined “systems change” messaging for LEAD’s interactive framework toolkit, multiple websites, slide decks, social media, and iconography.

laney college

Social Media Marketing · Brand Identity · Graphic Design · Video Editing

Laney College is one of the biggest and most successful community colleges in the Oakland. With Laney’s focus in academic performance, the most pain point for this project was the underdeveloped branding.

Through a collaborative effort from the client, design, and marketing, our team was able to establish bright and playful branding that increased enrollment for the Fall semester.

uc san diego

Social Media Marketing · Graphic Design · Marketing · Brand Identity · Motion Design · Video Editing · Photography

UC San Diego is a university located in La Jolla, California. As one of the top public universities, the client had many branding limitations and rigorous cycles of approval due to their prestigious name which meant campaigns had to be presented, planned, and approved early on.

While navigating these branding and time constraints, I spearheaded social media campaigns through producing video, graphic design, motion design, photography, and other content for the Undergraduate Admissions social media, website, and email newsletter.

freelance

Clients · DuBois Law Group · PDA · Tupper · Yummmm! Bar

Design projects for clients including: social media marketing, business cards, iconography, video editing, advertisement, print, and flyer.